The science behind success


Drinking alcohol causes some neurons in the brain to release a substance like morphine called endogenous opioids, which produces the positive feelings associated with drinking alcohol.


This substance stimulates the opiate receptors in the brain to physically change, which has the impact of “reinforcing” the alcohol drinking.


In effect the brain is “learning” to enjoy alcohol.


This means that you will be more likely to desire a drink and also physically more able to take your drink.


Some people, partly due to their genes and partly due to their own experiences, have alcohol drinking grow so strong that it can dominate their lives. They cannot control their drinking, nor can anyone else.


The good news


Just as the brain has learned how to drink alcohol, the brain can learn not to crave alcohol.


The medication works by blocking alcohol’s ability to affect the opiate receptors – therefore preventing opioids being released to the opioid receptors.


Therefore drinking alcohol no longer increases your desire to drink further. In due course, the craving for alcohol will be extinguished.



Graph depicting effects of alcohol